Hi! I'm
Amanda Moss.
I build brands, growth systems, and programs for organizations that shape how people experience healthcare, lifestyle, and technology.
Creating clarity. Driving innovation. Elevating growth.
I help companies build brands, programs, and growth systems that perform in the real world.
With experience across arts, lifestyle, healthcare, and global technology initiatives, I turn complex ideas into clear, scalable strategies that drive acquisition, engagement, and long term retention.
From start-ups to scaling established organizations, I bring structure to ambiguity - developing the foundations, systems, and programs that connect brand, product, and experience in a way people understand, trust, and stay with.
What I Build
Growth Systems
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Acquisition strategy (paid, search, funnel)
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Conversion optimization
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Full-funnel architecture
Programs
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Telehealth
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Adherence / lifecycle
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CRM & automation
Brands
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Brand development and creative
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Positioning
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Messaging
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Multi-channel execution
Who I've Worked With
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Visual Portfolio
Executive Communications
Asthma Remediation Provider Fact Sheet
A clinical communications asset developed to support provider engagement with Vivant Health's CalAIM Asthma Remediation Community Supports program. The piece translates a complex Medi-Cal benefit structure into clear, actionable guidance for referring providers, covering program eligibility, available services, and the referral process. Designed to drive program participation while reflecting Vivant Health's commitment to health equity and population health in the Sacramento region.
CEO Message | Brand Alignment Provider Network Announcement
A network communication developed to manage a DBA naming change across two specialty clinics within the Vivant Health network. The message prioritizes operational clarity for referring providers, proactively addresses workflow concerns, and reinforces brand alignment without creating administrative disruption.
Executive Newsletter Article | Advancing Compassionate Care Across Our Network
This executive newsletter article was developed to strengthen provider network relationships during Vivant Health's organizational rebrand and a period of evolving Medicaid policy. The piece addresses uncertainty around CalAIM and Medi-Cal directly, reinforcing leadership's commitment to education, coordination, and compassionate whole-person care. Tone was calibrated to acknowledge real challenges while sustaining provider confidence and organizational trust
Leadership Communications Plan | Rebrand Transition | Executive Overview
An executive communications strategy developed to guide Vivant Health through one of its most significant organizational milestones: the unification of eight healthcare companies, programs, and services under a single brand identity. The plan addressed the full communications lifecycle across a 30 year old institution serving over 270,000 California patients, from pre-launch alignment through ongoing brand reinforcement.
The strategy was built around five messaging pillars and executed across seven channels, with dedicated frameworks for executive leadership, frontline managers, provider networks, and patient-facing audiences. The result was a coordinated transition that maintained organizational trust, cultural continuity, and brand integrity throughout.
Press Release | Vivant Health x Pandia Health Partnership Announcement
A strategic partnership announcement developed to expand well-women's health services and advance health equity for Vivant Health members across Sacramento county. This piece required balancing two distinct organizational voices, a provider audience, and a public health equity narrative while maintaining clarity and momentum across multiple reader segments.
The release positioned the partnership as both a patient access initiative and a practical solution for providers navigating appointment backlogs and gaps in women's care.